With some of the lightest, fastest and best looking bikes on the market, let’s dive a little into the history of Trek to get a bit of an understanding of the company behind the name:

Trek was formed in 1976. That’s 37 years ago. Everybody, when I mean everybody, owned a Trek – our family owned three. Look at the differences in top tube badges over the years:

One of the main things that set Trek apart for me as an athlete is the evolution of the company’s mission. At first it was to build the best bikes in the world, simple and clear – and with world class teams like Astana, Radioshack/Nissan, Trek Factory Racing and MTN Qhubeka dominating on them today, they have certainly achieved their primary objective. Interestingly enough, today Trek has added to the companies mission statement: To use the bicycle as a simple solution to complex problems.

To quote their website directly -

“The bicycle is the most efficient form of human transportation. It can combat climate change, ease urban congestion, and build human fitness. It brings us together, yet allows us to escape. And it takes us places we would never see any other way. “

Trek. We believe in bikes”

Sounds to me like something I want to be a part of. Something bigger than me, and bigger than my objectives. A tool to change lives, to tell stories and to inspire people to get outside.

Thank you Trek South Africa for believing in me. Looking forward to a productive and successful 2013 and beyond.

Craft Clothing is comfortable. When you choose to spend a large part of your day in a saddle fighting wind, rain, sunshine and intervals, it’s important to be comfortable. With the best ergonomics and fit in the business, Craft offers a wide range of gear across all ranges. As Fabian Cancellara, racing for Radioshack – Nissan – Trek in Craft gear puts it:

 With Craft there aren’t any excuses. My kind of gear, for all conditions and all situations.

Have a look at more of it here